D I R I Y A H S E A S O N
WE SPEAK PASSION
BRANDED CONTENT
There are many people who choose their passion to be the path of their lives, they make their successes and accomplishments out of that energy, and when they find the opportunity to tell their story they tell it with passion.
With Dāw production, Diriyah season gave us an opportunity to document those inspiring stories in the sport activities and the events of the season, the season that brought together the most exciting sports in one historical place. Diriyah!
“My grandfather's farm was my first arena, and behind palm trees I found my passion.”
RASHA ALKHAMIS - SAUDI BOXER
We were focusing on documenting the stories related to the old city and choosing those who were greatly affected by the history of the Diriyah, sons and Influencers. Thus began the stage of research and exploration of stories
Our research led us to an inspiring boxer who was training on her grandfather's farm in Diriyah, and knights of heroes who had a strong friendship in the Diriyah race, and a butterfly gardener who found an opportunity to display his butterflies in the Diriyah oasis.
Each person had a unique story to tell about the adventure of his passion, which was deeply embodied in Diriyah and its history.
“This is the moment that recover you from all the fatigue, all the camps, and months of training.”
Abdullah Alrajhi - Saudi Knight
Our research led us to an inspiring boxer who was training on her grandfather's farm in Diriyah, and knights of heroes who had a strong friendship in the Diriyah race, and a butterfly gardener who found an opportunity to display his butterflies in the Diriyah oasis.
“It was the job I would like to have it forever and I retire for it”
Luke brown - Butterfly gardener in diriyah oasis
Impact
150,000+
Unique Views
This series was broadcast in the accounts of the Diriyah season in the social media platforms, with an estimated audience of over 200,000. The series succeeded in delivering these stories to the audience that we planned.
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S A U D I W I L D L I F E A U T H O R I T Y
HIMMA
M E R A K O R I G I N A L S